Karpagam Pharma LLP Requires Marketing Manager Pharma Sales

  Karpagam Pharma LLP   Coimbatore   31st December,2019
  •   market penetration, pharma selling, target achievement, b2b sales, educational qualification, Pharma, pharmaceutical marketing, marketing management, business planning, Pharma Marketing, medical marketing
  •   2,50,000-7,50,000.00 per annum
  •   Full Time
  •   Sales and Marketing
  •   any
  •   5-10 Years
  •   Masters Degree

Job Description


Key Accountabilities, Responsibilities and Deliverables:

- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain

- To prepare, present and implement marketing business plan (brand plans) per promoted product on an annual basis.

- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter. Track and monitor the progress on the brand/s on a monthly basis

- Maintain key customer and opinion leader contact to maximize product performance in the respective therapeutic fields and support current and future objectives

- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area

- To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product/s (i.e. entire portfolio P&L)


- Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence (MIS reports etc.) to identify purchase patterns, sales performance and market dynamics

- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence

Role Requirements:

a. Education/Qualification: BSc/ B Pharma with MBA/ PGDM- Marketing.

b. Pharma/ Science Graduate with MBA. 5-8 yrs experience of handling Pharma B2B Sales Key Accountabilities, Responsibilities and Deliverables:

- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain

- To prepare, present and implement marketing business plan (brand plans) per promoted product on an annual basis.

- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter. Track and monitor the progress on the brand/s on a monthly basis

- Maintain key customer and opinion leader contact to maximize product performance in the respective therapeutic fields and support current and future objectives

- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area

- To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product/s (i.e. entire portfolio P&L)


- Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence (MIS reports etc.) to identify purchase patterns, sales performance and market dynamics

- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence